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Marketing Ideas That Work in Academic Libraries Webcast, 13 July 2010

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This live webcast, offered by ACRL's Marketing Academic and Research Libraries Committee, will provide basic hands-on marketing strategies for academic librarians. Pecha kucha presentations capture the essence of a topic in a short and rapid fire format.

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When Jul 13, 2010
from 11:00 AM to 12:15 PM
Where OUGL 220
Contact Name
Contact Phone 206-543-9389
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Webcast Description:
This webcast, offered by ACRL's Marketing Academic and Research Libraries Committee, will provide basic hands-on marketing strategies for academic librarians.  Learn about practical ways to market your library and hear from academic librarians who have won national marketing awards.  Pecha kucha presentations capture the essence of a topic in a short and rapid fire format.  During this webcast, six academic librarians will share their marketing success stories.  Time will be included for a Q&A session to answer questions and network with presenters and other attendees.

Learning Outcomes: 
This webcast will help you:

  • gain knowledge of real-life marketing strategies that have worked in academic libraries and how to apply to your own environment.
  • identify what strategies will work based on library's population, collections, services and budget.
  • understand the importance of marketing library services to the academic community.

Presenters: Kerri Odess-Harnish, Reference & Instruction Librarian, Gettysburg College; Carol Lee Anderson, Associate Librarian, University at Albany, State University of New York; Maryke Barber, Outreach and Arts Liaison Librarian, Hollins University; Lynda Duke, Academic Outreach Librarian, Associate Professor, Illinois Wesleyan University;  Barbara Whitney Petruzzelli, Director of the Library, Mount Saint Mary College; Selene Colburn, University of Vermont. Moderator: Toni Tucker, Assistant to the Dean of University Libraries, Illinois State University

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